Where do I paste the JSON-LD?

In the head of your home page, or of your contact page. On WordPress, a header plugin or your theme lets you do it.

Can I add my customer reviews?

Google no longer shows stars for reviews a business publishes about itself. Grow your reviews on your Google listing instead.

I have several locations, what do I do?

One page per location, with its own LocalBusiness block: the address, phone and opening hours of that place.

LocalBusiness JSON-LD generator

Fill in your business details: the generator writes the LocalBusiness structured data to paste on your site, for Google and AI.

Your business

Business type

Name

Short description

Website

Phone

Logo or photo (image URL)

Address

Street

Postal code

City

Country (2-letter code)

Region

Latitude

Longitude

Opening hours

Going further

Service area, cities separated by commas

Price range (e.g. $$)

Profiles (social networks, Google listing), one per line

Your JSON-LD

Paste this code into the head of your home or contact page. Then check it with Google’s Rich Results Test.

To fill in for a valid result: Name, Street, City, Phone

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    }
  ]
}
</script>

Why describe your business in JSON-LD

For Google
Name, address, phone and opening hours help Google link your site to your business listing and show you in local searches.
For AI
ChatGPT and Perplexity rely on clear, consistent details to recommend a local professional.
The same details everywhere
Your name, address and phone must be identical on your site, your Google listing and directories.
The right type
A precise type (Plumber, Restaurant, Dentist) says more than Local business. Pick the closest to your trade.

In the head of your home page, or of your contact page. On WordPress, a header plugin or your theme lets you do it.
Google no longer shows stars for reviews a business publishes about itself. Grow your reviews on your Google listing instead.
One page per location, with its own LocalBusiness block: the address, phone and opening hours of that place.

Go further with the full audit

The free audit also checks mobile speed, authority, the tags of 30 pages and broken links.